NEW PORPHYRA COLLECTION

NEW PORPHYRA COLLECTION
12-10-2018

Colored hair

The new, complete Hair Care line PORPHYRA is specifically designed for the specialized needs of colored hair that suffer from frequent dyes, heat and the use of blow dryers, irons etc. The Porphyra collection contains a total of 12 clinically-proven active ingredients that protect and hydrate hair, reduce frizz and help maintain a bright, vibrant and healthy hair color! The range includes a shampoo, conditioner, treatment mask and a multifunctional dry oil.

The recipe of Porphyra collection: Porphyra Seaweed Extract, Abyssinian Oil, Roucou Oil, Prickly Pear Oil, Quinoa, Complex of Pea Protein & Rose of Jericho


The Color Protection Hair Wash is enriched with clinically-proven Quinoa that helps maintain color & improves its absorption capacity. It helps pigments to lock into the hair shaft for a more intense and vivid color.

The Conditioner is rich in antioxidant Prickly Pear Oil that deeply hydrates and protects against UV rays. The innovative complex of Pea protein & Rose of Jericho offers long-lasting protection against aggressive hair dyes, bleaching and free radicals while shielding the hair.

The Hair Mask is enriched with Abyssinian oil that nourishes, smoothes and strengthens hair. The formula is optimized with Vegan micro-proteins that offer double action: rebuild hair internally while protecting externally from UV damages. 

The Leave-in Dry Oil for brightness & heat protection is enriched with Camellia Oil. It instantly revitalizes dry, frizzy hair while maintaining a shiny color. It provides protection from heat and prevents damages from the use of hair dryers, irons etc. With multiple use:
o For heat protection: Before blow drying, the use of hair irons or sun exposure 
o For hydration: Before brushing for easy detangling or after shampooing with a few drops in wet or dry hair. 
o Anti-frizz: To discipline hair-ends or for a final finish.

 

Read More

  • FRESH NEW SHOWER GELS
    09-04-2019

    FRESH NEW SHOWER GELS

    After the success of the 6 new body butters, Fresh Line, following its love for tropical fragrances, launches the new shower gels to enhance and increase the duration of the exotic notes of the body butters.

  • FRESH NEW SPRING SETS
    25-02-2019

    FRESH NEW SPRING SETS

    Women’s day has never been so… wild, fun and refreshing before! This year, Fresh Line’s theme for this special day is AFRICA, introducing six limited edition, unique and colorful beauty sets, ready to take you to an exotic trip. 

  • AWARD WINNING ARCHITECTURAL DESIGN
    13-02-2019

    AWARD WINNING ARCHITECTURAL DESIGN

    Fresh Line was awarded for the new architectural design of its stores by the COMMERCIAL INTERIOR AWARDS of Boussias Communications! Spacious, modern and full of light, the new stores are designed according to the new awarded Fresh Line architectural design, marking the complete renewal of our favourite brand.