The new store is located on the first floor of the mall, a point of strategic importance as it enables Fresh Line to expand into an area where it had no presence.
The store is designed according to Fresh Line's new architectural design, awarded by the Commercial Interiors Awards. A & M Architects undertook the design concept while the architectural design, the coordination and the project supervision was done by the in-house architects Despina Bardouki and Stella Gatili.
The new image highlights Fresh Line's 2 key product categories, the Fresh Bar where products are being sold by weight at any desired quantity and the Remedies Collections that are specialized collections for hair, face and body with innovative active ingredients and clinically proven action.